About Face
Lollapalooza

ABOUT

At Lollapalooza Chicago, About Face transformed a shipping container to heighten guest experience, featuring a striking 12-foot-long illuminated sign and vibrant "AF" branding. Adorned with About Face advertisements by Houston artist Gonzo24, enthusiasts of Halsey were welcomed to explore the glitter bar, offering over 15 products for self-expression. Attendees also had the chance to receive discounts by texting a specific number and code, win a glitter collection by posting an activation photo on Instagram with a designated hashtag, and purchase limited edition About Face x Dickies bags containing makeup.

ROLE

Graphic Design | Floorplan Execution | Project Ideation | On - Site Styling | Event Concepting | Design Production

Designed under Dera Lee Productions

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  • Product Render Visualization

  • Product Render Visualization

  • Exterior Render Visualization

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